I’ll get straight to the point: It is in the best interest of your business to leverage WordPress websites for your online presence. This article will go into detail on why that bold statement is in fact a true statement. But first a little summary of the history of web design.
In the early days of web development all you could do was simplified pages that could not match the visual presentation of printed pages. HTML was the only mark-up language available and it was very limited.
Flash forward 5 years and now the internet has exploded with great visual designs. The era of tables and grids had come, and designers had found a way to slice and dice their designs in Photoshop or similar programs and assemble those slices on screen for stunning presentations.
But by this time the web was becoming accessible to all people. Staff were tasked with getting access to their company sites to add content, be it blog stories, new pages, and of course content to help convert web site visitors to new customers.
At the time, these table-sites, while visually stunning, lacked any ability for the non-programmer to make changes to their site. It was at this time that mobile technology exploded on the scene and all these wonderfully designed websites almost instantly became obsolete.
There was a paradigm shift that redefined how websites should work.
A Website using WordPress has become the defacto standard for websites.
WordPress accounts for 23% of all the websites on the internet.*
While I won’t go into the history of WordPress in this article (read – The History of WordPress), I will mention that while it started as a simple blogging platform, it had grown, over time, into a robust Content Management System (CMS) capable of handling websites of almost any size and complexity – and with some creative ingenuity, designers could create sites that were just as stunning as print design, but could also be mobile-ready. WordPress allowed the non-programmer to add content, create new pages and posts, apply new templates styles, and apply a slew of other features.
There are 74.6 million websites built on WordPress.*
There are thousands of plug-ins available, most are free to use, that add functionality to your website.
Another value-added aspect of using WordPress is there are literally thousands of plug-ins, many of them free to use, that can greatly increase the functionality of your site.
Here is a very short list of some common functionality that can be added to a WordPress site in minutes using free plug-ins:
- SEO Interface and Tools
- Caching for Faster Site Loads
- Security Options
- Social Linking
- Form Designers
- Sliders and Galleries
WordPress is an enterprise level platform used by many large companies and organizations.
As WordPress grew in popularity and functionality, major players in the corporate arena started utilizing it for their websites and blogs.
MosaicVisual Specializes in WordPress Websites.
Of all the Content Management Systems available, MosaicVisual has chosen to specialize in WordPress for good reason.
- It’s a low cost option for companies to invest in and have world class websites.
- The market is large and growing.
- There is a large group of developers supporting the platform.
- Options for design are almost unlimited, especially using the Mosaic Framework, a proprietary collection of tools chosen by MosaicVisual for web design and development.
- Security fixes and updates are actively deployed on monthly basis, keeping websites safe.
- Additional security tools and options are available, read our article on Web Site Security for more info.
Article references: * According to w3techs.com.