Every major project starts with a Client Survey where we determine the drivers, the audience, the tone and message, and the ultimate goal of your project. MOSAIC will then create a project brief to summarize our findings. We’ll also provide a production schedule, preliminary quote, and maintenance plan.
A critical step in any project, together we will determine the final scope so the entire team knows what is expected. MOSAIC will then create a site/book map, a content outline, and create wireframes of every page of the project. Wireframes are used to identify that all data elements are accounted for and serve as structure guides for the Visual Designer and Copywriter.
The next phase is to create a fully designed mock up of 3 select pages, usually the cover and a spread or two, depending on the size of the project. Once the final design is approved MOSAIC designers will complete the rest of the project. Because of the previous wireframe stage and the fully deigned mock-ups, speed of production at this point is very efficient.
While development overlaps the design phase, it’s critical to the success for both print and web projects. It could be the execution of photography, videography, or illustration. Web projects include Jquery scripting, server side Java applications, database setup and linkage, and any other customized, site-specific applications.
At this phase, MOSAIC and the client will run the project through and intense QA process to make sure everything is in place. For the web, our team will scrutinize every word or every page and run it through a 95-point check list to insure that your new site is leveraged ultimate for search engine optimization and accessibility. We’ll then create appropriate style guides for future reference.
Whether it’s printing your new masterpiece, or publishing to the internet, your final project is ready for public consumption. But we’re not done. Now starts the tracking phase to see what success levels we’ve achieved together. For web projects there are maintenance plans to follow as well as marketing strategies to initiate so you get the highest level of visibility.